Refresh vs Rebrand: A Quick Guide
Did You Know?
It takes 5 to 7 impressions for people to remember a brand. So, What if you were to rebrand the existing one?
When it comes to choosing a rebrand vs a refresh, scroll down for a helpful, step by step guide from our friends at Huddle Creative on where to start.
An example of refreshes vs. full rebrands.
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Do I need a brand refresh, or do I need a full rebrand?
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A complete rebrand is a much bigger undertaking than a refresh - and usually requires more time, energy, and resources.
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The process of a brand refresh is typically less comprehensive than the rebranding process; it involves small tweaks to the overall visual identity or messaging in order to give your brand a fresh new look without overhauling the entire thing.
It provides not a completely new brand identity, but rather a refreshed, modernized version of your current one.
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Do you want to keep the same core values and mission statement, or do these need a complete overhaul to better resonate with your audience?
Are existing customers already connected to your current branding, or is brand recognition low and in need of a total strategy redesign?
Do you need to modernise your brand messaging and visuals, or do they already embody the values of your organisation?
How many outdated elements need to be brought up to date in order to stay competitive? Just a few, or the entire brand?
