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      <image:title>#CreativeReview - When all else fails: Less is more? The art of the debrand. - Now, what happens when time passes, things change, mediums change and needs change? A brand may be faced with a crucial choice of rebranding or refreshing their brand to meet consumers where they are in an effort to best represent the brand in question.</image:title>
      <image:caption>And, what if the answer is…. less?</image:caption>
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      <image:title>#CreativeReview - When all else fails: Less is more? The art of the debrand. - With just enough callbacks to the brand legacies, a simple loss of a drop shadow here, an improved more modern font there (or, a decidedly retro one in the case of Burger King) and one can see how these de-brands begin to break new ground by keeping things relatively status quo while also looking outwardly different.</image:title>
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      <image:title>#CreativeReview - When all else fails: Less is more? The art of the debrand. - Make it stand out</image:title>
      <image:caption>Courtesy Distinctive Bat</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/64931d3deffe6816ba666cdf/1710791788809-SKEK3RDH7R5FFFZAP6E0/image.png</image:loc>
      <image:title>#CreativeReview - When all else fails: Less is more? The art of the debrand.</image:title>
    </image:image>
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    <loc>https://www.danortiz.digital/creativereview/debranding-when-less-is-more</loc>
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    <lastmod>2024-03-20</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/64931d3deffe6816ba666cdf/0d63ae88-8113-46c3-925a-f5274f9fbade/Screenshot+2024-03-15+at+1.45.16%E2%80%AFPM.png</image:loc>
      <image:title>#CreativeReview - Refresh vs Rebrand: A Quick Guide</image:title>
      <image:caption>It takes 5 to 7 impressions for people to remember a brand. So, What if you were to rebrand the existing one? When it comes to choosing a rebrand vs a refresh, scroll down for a helpful, step by step guide from our friends at Huddle Creative on where to start.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64931d3deffe6816ba666cdf/9a153f0d-4281-44f5-a0cc-49a510510b13/CV_Brand_Refresh-and-Rebrand_1-738x415.jpg</image:loc>
      <image:title>#CreativeReview - Refresh vs Rebrand: A Quick Guide - Make it stand out</image:title>
      <image:caption>An example of refreshes vs. full rebrands.</image:caption>
    </image:image>
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    <loc>https://www.danortiz.digital/creativereview/rebrand-magnolia-goes-from-nyc-treat-to-anywhere-eat</loc>
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      <image:title>#CreativeReview - Rebrand: Magnolia goes from NYC Treat to Anywhere Eat</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64931d3deffe6816ba666cdf/1710533693052-YWHANQJQOMCLLDHG9R60/magnolia02.jpg</image:loc>
      <image:title>#CreativeReview - Rebrand: Magnolia goes from NYC Treat to Anywhere Eat</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64931d3deffe6816ba666cdf/1710533692009-UPARTTPAC2RU3115S7H0/magnolia03.jpg</image:loc>
      <image:title>#CreativeReview - Rebrand: Magnolia goes from NYC Treat to Anywhere Eat</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64931d3deffe6816ba666cdf/1710533697369-BY0VDAOHBPGOMK9WVVE8/magnolia04.jpg</image:loc>
      <image:title>#CreativeReview - Rebrand: Magnolia goes from NYC Treat to Anywhere Eat</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64931d3deffe6816ba666cdf/1710533697915-BJKJ0VYSYNNT15FALCG6/magnolia05.jpg</image:loc>
      <image:title>#CreativeReview - Rebrand: Magnolia goes from NYC Treat to Anywhere Eat</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64931d3deffe6816ba666cdf/1710533699580-U97GKRR5TNXOUGZCFZHS/magnolia06.jpg</image:loc>
      <image:title>#CreativeReview - Rebrand: Magnolia goes from NYC Treat to Anywhere Eat</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64931d3deffe6816ba666cdf/1710533702480-XRDDAFSDVXL6OHX4T1XP/magnolia07.jpg</image:loc>
      <image:title>#CreativeReview - Rebrand: Magnolia goes from NYC Treat to Anywhere Eat</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64931d3deffe6816ba666cdf/1710533703721-WR9QWY1VWXAEVQ5A1KDV/magnolia08.jpg</image:loc>
      <image:title>#CreativeReview - Rebrand: Magnolia goes from NYC Treat to Anywhere Eat</image:title>
    </image:image>
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      <image:title>#CreativeReview - Refresh: Mugler goes Otherworldly for Alien Fragrance Relaunch</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64931d3deffe6816ba666cdf/1710532552122-DKXAM28O77F6CD9K4T9P/mugler02.jpeg</image:loc>
      <image:title>#CreativeReview - Refresh: Mugler goes Otherworldly for Alien Fragrance Relaunch</image:title>
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    <image:image>
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      <image:title>#CreativeReview - Refresh: Mugler goes Otherworldly for Alien Fragrance Relaunch</image:title>
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      <image:title>#CreativeReview - Refresh: Mugler goes Otherworldly for Alien Fragrance Relaunch</image:title>
    </image:image>
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    <lastmod>2024-03-19</lastmod>
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      <image:title>#CreativeReview - Rebrand: Pepsi Stays True to Red, White, &amp;amp; Blue - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64931d3deffe6816ba666cdf/2a8089ef-cc89-43a8-81a6-6e4d4f6b47b3/pepsi-logos.png</image:loc>
      <image:title>#CreativeReview - Rebrand: Pepsi Stays True to Red, White, &amp;amp; Blue - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <priority>0.5</priority>
    <lastmod>2024-03-19</lastmod>
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    <priority>0.5</priority>
    <lastmod>2024-03-19</lastmod>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-18</lastmod>
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    <priority>0.5</priority>
    <lastmod>2024-02-28</lastmod>
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      <image:title>#CreativeReview - Boisson pushes for Weekends to Remember - As sales of Non-Alcoholic beverages reach new highs in 2024, retailer Boisson is looking to become the preeminent NA retailer.</image:title>
      <image:caption>With major retailers like Target already toe-dipping into the “sober-curious” movement, Boisson is well positioned to become the BevMo of the NA space.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64931d3deffe6816ba666cdf/23d2df77-38b1-45b3-af9c-568cb58307ae/sober02.png</image:loc>
      <image:title>#CreativeReview - Boisson pushes for Weekends to Remember - Boisson is aiming to address the market by taking a hybrid approach to expansion and offering consumers: An immersive and curated ecommerce experience. Localized store concepts that allow visitors to discover and learn about NA products; Seamless fulfillment experiences driven by store operations; High-end partnerships that bring NA cocktails to high-end restaurants and travel destinations; and Personalized marketing and services powered by a first-party data model. and high-end partnerships.</image:title>
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      <image:title>#CreativeReview - Boisson pushes for Weekends to Remember - Co-Founder Nick Bodkins: (via RetailTouchPoints):</image:title>
      <image:caption>“From our position, we’re not looking to be the Amazon, or everything retailer, for NA,” Bodkins noted. “We’re coming to this market with a thesis that our customer needs to trust that we’re doing the curation. We receive [pitches from] nine to 12 brands a week, and usually out of 100 brands, maybe two to four ultimately get through. Because the last thing we ever want is for someone’s first experience to be clicking on an ad through Instagram and it’s not high quality.”</image:caption>
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    <image:image>
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      <image:title>#CreativeReview - Boisson pushes for Weekends to Remember - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64931d3deffe6816ba666cdf/1708993966170-72OW71VH5439VG2RUEJ8/sober%2Boctober.jpg</image:loc>
      <image:title>#CreativeReview - Boisson pushes for Weekends to Remember</image:title>
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      <image:title>#CreativeReview - Boisson pushes for Weekends to Remember</image:title>
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      <image:title>#CreativeReview - Boisson pushes for Weekends to Remember</image:title>
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      <image:title>#CreativeReview - Boisson pushes for Weekends to Remember</image:title>
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      <image:title>#CreativeReview - Boisson pushes for Weekends to Remember</image:title>
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      <image:title>#CreativeReview - Boisson pushes for Weekends to Remember</image:title>
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      <image:title>#CreativeReview - Boisson pushes for Weekends to Remember</image:title>
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      <image:title>#CreativeReview - Dune: Part Two: Return to Arrakis</image:title>
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