Lipton Hard Iced Tea’s “Don’t Retire the Party” Unites Boomers & Millennials

THE BRIEF:

Lipton Hard Iced Tea’s “Don’t Retire the Party” Unites Boomers & Millennials

For National Iced Tea Day, Lipton Hard Iced Tea teamed up with RetirementHouse (the famed boomer collective) and millennial creator Cruz Corral to prove that good times—and great drinks—are generationally ageless. Crafted with Founders Agency, the campaign reminded everyone not to retire their party spirit.

🔑 Why It Worked

• Cross-generational hook: Brought boomers and millennials together over a shared love of iced tea—and fun.

• Authentic partners: RetirementHouse’s legacy credibility + Cruz Corral’s millennial reach created instant chemistry.

• National holiday + relevancy: Tied to National Iced Tea Day for built-in media moment and social chatter.

📲 Execution

• Content series: Short videos and digital spots featured boomer–millennial duos sharing nostalgic stories, then clinking cans of Lipton Hard Iced Tea.

• Print & OOH: Bold posters in key markets showed “Don’t Retire the Party” superimposed over split-generation portraits.

• Social activation: Influencers and followers were invited to post their own party-proof memories with #DontRetireTheParty.

💡 Brand Takeaways

• Leverage unexpected pairings: Cross-generational collaborations can unlock new audience enthusiasm.

• Tie to cultural moments: National Iced Tea Day gave the campaign an organic news peg.

• Blend authenticity & fun: Real stories + real personalities build both credibility and shareability.

Credits:

Client: Lipton Hard Iced Tea

Agency: Founders Agency

Partner Talent: RetirementHouse & Cruz Corral

Production: Siesta, Director Bruno Martinez, EP Elsa Melero

CMO: Guillermo Sanchez

Brand Director: Lisa Texido