Coke for Everyone: Four Films, One Universal Story
THE BRIEF:
Coke for Everyone: Human Connection in Four Films
In a time of digital noise and societal divides, Coca-Cola and Cartwright tapped into a simple truth: shared moments unite us all. The “Coke for Everyone” film series—released in English and Spanish—casts the brand’s classic red can and glass bottle as a mirror reflecting diverse lives and stories across modern America.
🔑 Why It Worked
Iconic simplicity: Leaning on Coke’s universally recognized packaging lets the audience project themselves onto every frame.
Emotional resonance: Quiet, relatable vignettes celebrate everyday connections rather than hard sells.
Cultural sensitivity: Dual-language executions ensure genuine engagement with both English- and Spanish-speaking viewers.
🎥 Campaign Execution
Four hero films: Two English, two Spanish—each tells a human story framed by the red can or glass bottle.
Clean aesthetic: White backgrounds, crisp lighting, and minimal props keep focus on people and product.
Narrative through design: Subtle drink styling, varied camera angles, and voiceover tone craft an inclusive, calm atmosphere.
📊 Early Impact
Social chatter: Positve audience response to the “For Everyone” ethos on social platforms.
Brand sentiment lift: Early indicators suggest increased affinity among diverse demographic groups.
Earned interest: Media coverage highlights Coke’s return to emotional storytelling over product innovation.
💡 Brand Takeaways
Leverage heritage assets: Classic packaging can be a storytelling catalyst.
Let quiet moments speak: Simplicity can cut through noise more effectively than spectacle.
Speak your audience’s language: Bilingual content broadens reach and relevance.
Final Word:
“Coke for Everyone” doesn’t shout—it smiles. By returning to human stories and iconic design, Coca-Cola reminds us that any moment can become a shared one with an ice-cold Coke in hand.
Credits:
Agency: Cartwright
Founder & CCO: Keith Cartwright
Copy: Brigg Bloomquist
Art: Nate Ripp
Production: Andrew Loevenguth
Strategy: John Graham
Client: The Coca-Cola Company
Shakir Moin
Sue Lynne Cha
Alex Ames
Jennifer Spillers Kramer
Production:
Cake Factory & MakeMake
Director: Martin Wonnacott
Editorial: Rock Paper Scissors
Post & VFX: Primary & a52
Audio: Lime Studios
Music: Human
