Dunkin: Pink Spritz, starring Paige DeSorbo

CREATIVE REVIEW

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The GLOBAL 18

CREATIVE REVIEW // The GLOBAL 18

Dunkin’ is leaning into its cultural cachet with the launch of the Pink Spritz Refresher, and it’s doing so with a face that’s on-trend and on-brand: Giggly Squad co-host and Summer House star Paige DeSorbo. The campaign kicks off Dunkin’s seasonal Refresher push with a fizzy blend of guava, orange, and passion fruit, served over sparkling water—a drink clearly designed for both taste and TikTok.

Why This Campaign Works

The spot opens in DeSorbo’s real-life comfort zone known to many of her follwoers—lounging in bed with her cat, Daphne—before a single sip of Pink Spritz flips the scene into full “main character energy.” It’s relatable, aspirational, and capitalizes on Paige’s well-documented brand of cozy glam and sardonic humor.

“One Pink Spritz and now we’re booked and busy.”

From a marketing POV, the collaboration is smart. Paige’s audience is made up of the exact demo Dunkin’ wants to woo: young, plugged-in, and flavor-curious. The styling and set design are just elevated enough to feel curated but still authentically “Paige.” It doesn’t try too hard—it lets the product (and Paige’s persona) do the talking.

Product Hook: Fizzy, Flavored, and $3

The Pink Spritz leads a lineup of $3 Dunkin’ Refreshers offered nationwide for a limited time. Customers can choose from a variety of customizable bases—Green Tea, Lemonade, Sparkling Water, Water, Black Tea, or Oatmilk—tapping into the personalizable drink trend already dominating Gen Z orders.

The Bigger Strategy: Flavor Meets Culture

This is more than just a drink launch—it’s a content-first, culturally literate play. Dunkin’ is clearly aiming to drive engagement through lifestyle storytelling, not just LTO hype. Add in the nostalgic Orange N’ Vanilla donut and the return of items like the Iced Strawberry Lemon Loaf, and the brand is serving a fully baked summer moodboard.

Final Take

The Pink Spritz campaign isn’t reinventing the wheel, but it doesn’t need to. It’s a clean, confident move that taps into fan culture, influencer authenticity, and flavor-forward design. Expect to see this one in a lot of “Hot Brand Summer” wrap-ups—and probably more than a few IG Stories too.